top of page
Max.png

"A Week Streaming on Max" Case Study

Objective

The objective of this case study was to explore and analyze the impact of a week-long streaming initiative for Max (formerly HBO Max) on subscriber engagement, content discovery, and overall platform satisfaction. This initiative, dubbed "A Week Streaming on Max," aimed to increase viewer engagement through curated playlists, themed content days, and interactive elements such as polls and quizzes.

Day 1: Tune-In Tuesday

This day was all about diving deep into the vast library of Max to uncover must-watch series and movies, encouraging subscribers to explore beyond their usual preferences. Curated playlists and interactive polls helped viewers decide what to binge next, fostering a sense of discovery and community around shared content interests.

Day 2: Wellness Wednesday

Focused on relaxation and self-care, Wellness Wednesday offered subscribers a chance to unwind with calming shows and movies. Interactive elements like question boxes invited viewers to share their go-to comfort watch, while curated content promoted mental health and relaxation, aligning perfectly with the midweek need to de-stress.

Day 3: Throwback Thursday

A nostalgia trip, Throwback Thursday brought classic hits back into the limelight, encouraging viewers to relive their favorite moments from iconic series and films. Interactive polls and quizzes on decade favorites added a fun, engaging layer to the trip down memory lane.

bottom of page