VIRTUAL STAGING

It is abundantly clear that the development of new technology is driven more by the needs of the end-user of the technology. For example, they have a problem they don’t want, and they are searching for a solution to that problem. This is exactly the reason Virtual Staging has become “a thing” and one of the hottest new technology tools being used on listings.

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A recent study conducted by the National Association of Realtors® found that 83%* of buyers’ agents said staging a home made it easier for a buyer to visualize the property as a future home. What’s the problem they have…they have absolutely no imagination, no ability to see a vacant homes potential, and they struggle to find the appeal of a home that is not presented in a manner to elicit a positive response.And since the National Association of Realtors® research states that 97%** of buyers’ use the internet in their home search process, how the home is presented online is a major factor as to whether a potential buyer would choose to consider or visit the property…that decision is made within 7-10 seconds of viewing the online images.

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Listing agents are using Virtual Staging to save time, save money, and to show the flexibility of the space. It is one of the latest tools helping buyers connect emotionally to the property and at the same time providing listing agents a true marketing differentiator. We have many agents that refer to Virtual Staging as a “game changer”.