Online viewership of videos continues to grow. Whether you’re watching the latest TikTok dance phenomenon or learning a new cooking skill. Well now, it’s time for listings to get their day on camera. The industry and public will always want professional photography images but with everyone getting more and more comfortable on camera we are working with an ever-growing number of real estate agents understanding that they are the best person to sell their listing versus leaving it up to a buyer’s agent. Real estate walkthrough videos are the way to go to wow potential buyers.

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Don’t take our word for it, according to the National Association of Realtors, 62% of buyers find video “useful”. This number is just going to increase as real estate agents themselves become more comfortable with video and the consumer sees more and more personalization being used to sell properties.

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Sharing the highlights of the property and the neighborhood details through real estate walkthrough videos helps potential buyers understand the home’s full potential as they scroll through listing, after listing, after listing. Video brings the property to life in a different way than even 3D Immersive Tours. It gives you, the listing agent, the opportunity to share what you know and why this home needs to be high on the buyer’s consideration frame. Video walkthroughs truly showcase the property in greater detail especially when accompanied by narration.

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How do Real Estate Walkthrough Videos benefit the real estate agent?

1. The listing agent whether on or off camera is perceived by others (who are considering listing their home) as “the agent” who would know how to showcase their property to obtain the maximum return on their investment. In other words, it helps you to get your next listing.

2. Ability to cater to the abundance of out-of-state buyers looking for just the right property to visit. In this case, giving them a guided tour builds their excitement of wanting to see the property in person or in multiple cases even purchase the property without ever setting foot inside.

3. We provide you a link to the video that can be easily uploaded to all syndicated listing services and to your branded YouTube and/or Vimeo account to help you grow your personal brand.